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Coca-Cola HBC To Launch Costa Coffee In Multiple Markets In 2020

From: vendingtimes.com

ZUG, SWITZERLAND — Coca-Cola HBC — one of the largest Coca-Cola bottlers in the world — plans to launch Costa Coffee in at least 10 of its 28 markets next year, including Bulgaria, Greece, Hungary, Poland, Romania, Russia and Switzerland. This will address a broad range of consumer and customer needs across multiple channels and occasions, in line with Coca-Cola HBC’s leading “24/7 beverage partner” vision.

Coca-Cola Co. acquired Costa Coffee in January 2019 and has accelerated the business, focusing on expanding in vending and ready-to-drink products. Founded in 1971, Costa Coffee is the leading coffeehouse chain in the United Kingdom, with a strong presence in Europe, Asia Pacific, the Middle East and Africa.

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