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Crimson Cup Helps Ugandan Coffee Farmers Contend with Volatile Global Coffee Market


Grace, who owns a small coffee farm in Northwestern Uganda, has a five-year plan to help her family contend with the volatile global coffee market. Her goals: grow more vegetables, raise more chickens and somehow clear enough to send her children to school each day.

“When Americans plunk down $4 for a latte or cold brew, few realize that the farmer who grew the coffee in their cup made only a few pennies – or less,” said Greg Ubert, founder and president of award-winning American coffee roaster Crimson Cup Coffee & Tea. “Farmers must fight commodity market pricing, disease, climate change and other obstacles to eke out a living.”

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