For Roasters & Retailers

Cheech’s Own Coffee Company secretly opens

From www.mycentraljersey.com

 Cheech’s Own Coffee Company had a soft opening at 37 W. Main St. on the corner of Division Street Thursday night, but you probably didn’t know it.

Some of the company’s biggest fans made it to an invite-only party from 7 to 11 p.m., but only after they proved their commitment – and their detective skills.

The secret, off-menu Sneaky Cheech was served at Verve Bistro, Bar & Lounge in the borough on Wednesday night, and if you were one of the first 25 people to order the Hondurian honeywashed alcoholic or non-alcoholic cold brew drink with added honeydew melon shrubs for $13, then you received a token with the Cheech’s Own Coffee Company launch party date and time.

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