For Roasters & Retailers

Fireweed, and the neutralizing power of coffee

From triad-city-beat.com

Fireweed is more than just a cool name for a coffee company.

“Fireweed is a wildflower that grows in volcanic ash that basically breaks up all the sediment and re-neutralizes the earth so other things can grow,” Wess Daniels, a small-batch, single-origin coffee roaster in Greensboro, says.

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