For Roasters & Retailers

Jägermeister Cold Brew Coffee Arrives This Winter


Your mom might have told you to “just be yourself,” but in the food and beverage world, that doesn’t always cut it. Customers want new, exciting flavor combinations — which is why Doritos have to be spiked with sriracha, Slurpees have to taste like Nerds, and Oreos are essentially in the middle of a decade-long identity crisis. This lust for novelty extends to booze as well, and one of America’s best-selling shots is about to join the fun. In 2020, look out for Jägermeister Cold Brew Coffee.

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