For Roasters & Retailers

Bodega-Born Café Bustelo® Coffee Makes National Advertising Debut In Vibrant New Campaign Created By Publicis Groupe


Café Bustelo, the legacy espresso-style coffee brand, is making its national advertising debut in a vibrant new campaign, blending modern and traditional Latin imagery and music in a celebration of the brand’s heritage. Since 1928, Café Bustelo brand’s bold flavor and iconic, colorful packaging have been both known, and loved, in Latin communities across the country. Now, the brand is expanding to more retail locations nationwide. The new ad campaign is titled, Café Bustelo Estuvo Aquí (Café Bustelo Was Here), and debuts September 2nd on Univision, VH1, Travel Channel, Ion, Nick at Nite, and others, with a spirited :30 broadcast commercial as the creative centerpiece.

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