For Roasters & Retailers

Let’s Eat: The Heart Of Finca Coffee Glows Warm With Salvadoran Specialties

From: madison.com

Finca Coffee’s building in the new developments of the Novation Campus on Rimrock Road is modern and shiny. It’s sleek, with walls of windows and clean lines, a stark contrast to the warm and welcoming interior of this brand new Salvadoran restaurant and coffee shop.

Finca means “farm” in Spanish and this new addition to the South Madison neighborhood is part coffee connoisseur paradise, part cafe. The decor is meant to evoke the feeling general manager Todd Allbaugh felt the first time he visited the coffee farm Santa Leticia in El Salvador. It isn’t actually all that far from the feeling of a Northwoods cabin, he said.

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