For Roasters & Retailers

This Coffee Cup Can Be Reused 132 Times. Here’s How To Try One


An estimated 600 billion coffee cups are thrown out every year. That’s 600 billion plastic lids and 600 billion pieces of paper coated in plastic insulation, none of which can be recycled.

Award-winning architect Safia Qureshi—who spent most of her career designing luxury apartments and high-end spaces like private gyms—decided to redirect her training to invent a better alternative to the disposable paper cup sold by coffee shops around the world.
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