For Roasters & Retailers

Blue Moon Releases Iced Coffee Blonde Beer Nationwide


People still drink plenty of beer, of course, but the most talked-about boozy trend in 2019 has been beer alternatives: beverages like hard seltzer and hard coffee. Alcohol-enhanced seltzer has proved so popular that America is facing a nationwide shortage of its top-selling brand, White Claw. Meanwhile, major players in both beer and coffee have jumped into the spiked coffee space including Pabst Blue Ribbon and La Colombe. Now, another big name is going the coffee route. Though Blue Moon isn’t releasing a hard coffee, the MillerCoors-owned brewery is introducing Blue Moon Iced Coffee Blonde beer—making them the biggest brand to bring a pale coffee beer nationwide.

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