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The Kona Coffee You Buy From Costco And Walmart? It Might Be Fake

From: latimes.com

Kona coffee, prized for what Mark Twain once called “a richer flavor than any other,” grows on the cloud-wreathed western flanks of Hawaii’s Big Island volcanoes.

The distinctive red beans are handpicked on hundreds of small family farms in six square miles of the Kona district, their taste shaped by the volcanic soil and mountain elevation, rainy summers and dry winters, morning sun and afternoon clouds.

National retailers capitalize on the legendary brew, charging a premium for coffee labeled “Pure 100% Kona” and adorning packets with images of volcanoes, beaches and Hawaiian lei and hibiscus.

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