For Roasters & Retailers

From Bean To Cup: At Work With Two Female Coffee Roasters


Whether you prefer your coffee fruity, strong, or simply want something that tastes good, Selina Ullrich and Emily Wendorff have the beans for you. They’re the female roasters behind East One Coffee Roasters which, in addition to its three NYC locations, has a wholesale coffee business and an online store where coffee drinkers can buy beans. The two oversee every detail of the coffee, from sourcing green beans and bringing out the flavor of those beans through the roasting process to helping educate the staff on how to serve them and offering suggestions to customers looking for coffee, eventually taking the feedback they get and incorporating it into the ever-changing menu.

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