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China’s Luckin Coffee Is Getting Serious About Fruit Juice

From: cnn.com

The coffee chain taking on Starbucks in China is making a big push into fruit juices.

Luckin Coffee, China’s second biggest coffee brand, is partnering with one of the world’s biggest commodities traders — Louis Dreyfus — to develop its juice business.
The Chinese joint venture will focus on producing co-branded fresh orange, lemon and apple juices from its own bottling plant, the companies said in a statement.
“We are pleased to be partnering with one of the world’s largest citrus fruit growers and juice suppliers to launch a co-branded Luckin Juice and continue our ambitious growth plans,” said Luckin co-founder Jinyi Guo.
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