For Roasters & Retailers

Westgate prepares to go Dutch

The West Valley is about to get a little more Dutch as Dutch Bros. Coffee is now under construction at the Westgate Entertainment District along Glendale Avenue.

After successfully running the Dutch Bros. on Thunderbird Road, just west of 83rd Avenue, and beginning construction on his second location last month on 83rd Avenue, north of Thunderbird, Caleb Berkey franchise owner of the two Peoria locations has been researching the Glendale location for a while.

“Westgate is one of the biggest attractions in the West Valley and when the opportunity came up to have a spot at the main corner entrance into Westgate, we couldn’t turn it down,” Berkey said. “It is close to the freeway, with high visibility, and a prominent host to many significant national events.”

He said the new location will have the capacity to hold 23 cars in line while the patio is expected to be more spacious than most previous Dutch Bros. locations, including new ways of speeding their service.

“Other chains will often collect payment two to three cars behind the order pick-up window to help with the speed of service,” Berkey said. “We decided to take this concept a few steps further by collecting payment well in advance of someone reaching the pick-up window, so that we can further achieve our goals of having speedy service.”

He said the Glendale location will employ 30 to 40 people and is expected to open in February.

“We have high hopes that this new location will be a staple for the West Valley,” Berkey said. “Over time, we believe that this area will continue to grow in popularity, as the nearby empty farmland continues to get developed into commercial and residential uses.”

Berkey said they are focused on providing the best service in Glendale and building the brand even further in the West Valley.

“We have a store opening up in Goodyear about a month before our Glendale location,” Berkey said. “We are so excited to have the privilege of opening up more Dutch Bros in the Valley, due to our unreal fans and fantastic staff. It is truly an honor to be a part of bringing Dutch Bros. to the Phoenix Valley community and continue to serve the community on so many fronts.”

Dutch Bros. was founded in Grants Pass, Ore., by dairy farming brothers, Dan and Travis Boersma, in 1992.

There are currently more than 200 locations spread throughout Oregon, California, Washington, Idaho, Nevada, Arizona and Colorado, employing more than 5,000.

DARRELL JACKSON, Staff Writer

(The Glendale Star)

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