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Intelligent Blends Introduces Maud’s #PinkPods, Fighting Cancer One …

From www.businesswire.com

Intelligent Blends, a leading single-serve coffee and beverage company, has launched a year-long “coffee with a cause” campaign with the introduction of #PinkPods, a new variety in the Maud’s Coffee & Tea’s line, in partnership with the Breast Cancer Research Foundation (BCRF).

The first “coffee for a cause” initiative in the coffee pods category, in which the product was created specifically for BCRF fundraising, Intelligent Blends will make a $2 donation for every 36-count box of Maud’s #PinkPods sold. Maud’s #PinkPods feature a specially-designed alternate logo and BCRF branding on the lid of each pod and contain 11 grams of the brand’s popular house blend “Maud’s In the House Blend,” a well-balanced, medium bodied coffee with South American richness, made from premium 100% Arabica coffee beans.

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