In today’s business environment, a successful office coffee service provider needs more than a love of coffee. There are too many competitors, too much volatility in coffee prices, too great a shift in what is important to the OCS decision maker at a facility. It means OCS business owners must stay informed and current, which is the daily goal for Bill Levine, founder and president of American Coffee Services, based in Cleveland, OH.
“You can’t just show up. Otherwise, it’s a recipe for disaster,” he said. “Business people have to be informed.”