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Deals Put The Fizz Back Into Soda Corporate Giants

From www.gfmag.com

The global beverage industry is diversifying into hot and cold drinks, as health-conscious consumers turn away from sugary drinks to enjoy custom-made flavored waters and barista-quality coffee at home or on the go.

US drinks giant Coca-Cola is buying UK coffee company Costa for $5.1 billion, while rival PepsiCo is taking over Israeli homemade soda company SodaStream International for $3.2 billion. The two deals, which were announced in August, are expected to be completed in the first half of 2019 and will see Coca-Cola expand into hot beverages and PepsiCo dip into flavored carbonated waters.

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