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Kraft Heinz’s Latest Acquisition Shows Its Strategy Is Changing

From www.fool.com

The consumer packaged goods (CPG) industry is undergoing a rapid shift. Big household-name brands are no longer as powerful as they used to be as millennial customers who are gaining spending power are increasingly opting for either niche offerings with healthier ingredients or cheaper private-label options.

That shift has caught many large CPG companies off guard, even Kraft-Heinz (NASDAQ:KHC), which is run by a highly respected team from major shareholder 3G Capital. 3G CEO Jorge Paulo Lemann even admitted earlier this year to being surprised at the CPG category “being disrupted.”

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