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Coffee industry should emulate wine, not soda

From www.reuters.com

Persistently low coffee prices for producers across the globe are a serious threat to the commodity, said the chairman of Italian premium coffee maker illycaffe SpA, who expects prices to begin taking a toll on production in coming years.

To adapt, the industry should focus on premium bean production, illycaffe’s chairman, Andrea Illy, told Reuters in an interview on Wednesday.

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