From Origin

This Ethiopian Homegrown Coffee Brand Is Opening 100 Cafés In China

From qz.com

Bethlehem Tilahun Alemu has a dream: that everyone should one day taste hand-roasted Ethiopian coffee.

Widely acknowledged as the birthplace of coffee, Ethiopia is one of the world’s largest coffee bean producers and Africa’s top grower of the plant. Coffee is also brewed and drank in the Horn of Africa nation in elaborate ceremonies, often using crafting techniques passed down from generations over centuries. As an entrepreneur, Alemu always wanted to replicate this dynamic experience—what she calls “the magical process”—to coffee lovers worldwide.

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