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Italian Coffee Producers Hold Global Market Share Despite Rising …


The ever-growing demand for coffee products has lead to a recent spate of energy-buzzed business acquisitions, including Coca-Cola Co. buying UK coffee chain Costa, Nestle teaming up Starbucks, and JAB Holding Co. purchasing Keurig Green Mountain, Peet’s Coffee, Stumptown Coffee, and many more.

In the face of the one-two combination of Starbucks’ arrival to Italian shores, and Nestle’s announcement to sell its coffee products around the world (a deal worth $7.15 billion, roughly 6.1 billion euro), the two best-known names in Italian coffee, Lavazza and Illy, have begun to fight back, hoping to secure their own status as independent global coffee giants.

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