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Viet Nam Coffee Producers Mixing It Up

From english.vietnamnet.vn

Moreover, producers continue to introduce stronger-tasting varieties that suit the traditional preferences of Vietnamese consumers. The increasing number of cafés and coffee culture in Vietnam is also expected to boost the market, Mordor believes.

The thirst for caffeine in Vietnam puts the country on track to be among the world’s Top 5 fastest-growing coffee retail markets by volume between 2017 and 2021, according to global market intelligence agency Mintel.

“The domestic instant coffee market is witnessing stiff competition from a range of long-term foreign and local brands,” Mr. Tran Thanh Hai, Chairman of the Nutrition Food JSC (NutiFood), told the launch ceremony for its first-ever coffee brand in Vietnam.

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