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The World’s Coffee Supply Could Run Out


Could your morning coffee soon be a thing of the past? Huge surges in demand, dwindling supplies and an ageing generation of coffee farmers could all add up to $10 cups in the future. One organisation, World Coffee Research, and a group of dedicated roasters and importers are working to change that, warning that without serious investment into research and development, it could be the end for coffee as an affordable everyday habit.

We heard from some of the key players in the No Death to Coffee movement, launched earlier this month by Single O and World Coffee Research, about the current state of play and what needs to be done to safeguard the future of coffee.

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