As a confirmed morning coffee addict, I never miss an opportunity to take in the simple pleasures of a well-brewed, piping-hot cup of coffee. So when my barista reminded me that today is International Coffee Day, my mug runneth over with celebratory espresso shots, but my grateful mind can’t help but think of the growers and pickers in the many coffee plantations I have visited.
Of course, in my choice of favorite beverage I’m hardly alone. Worldwide demand for coffee has climbed to near-record highs (over 158 million 60kg bags last year). Business at the retail counter is booming around the world. Yet, while sellers are prospering, many growers are not.