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Kroger, Albertsons Commit To Sustainable Coffee

From: supermarketnews.com

Leading U.S. grocers The Kroger Co. and Albertsons Cos. are joining with Fair Trade USA, the leading certifier of fair trade products in North America, in collaboration with the Sustainable Coffee Challenge, to support sustainable coffee sourcing and improved farmer livelihoods.

These commitments come as instability in the coffee industry has driven prices down, causing severe financial hardships for farmers and farming communities, as shown by joint research from Cornell University and Fair Trade USA. The volatile market has millions of producers looking for the price assurances and community development funds provided by the Fair Trade model, making this collaborative initiative among such a range of industry leaders such a meaningful action at this moment.

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