From Origin

The First U.S. Importer, Roaster, And Distributor Of Specialty Vietnamese Coffee Talks Of Shifting Industry


To 33-year-old entrepreneur Sahra Nguyen, a career jump from the arts to the world of food and drink wasn’t really a jump at all. “Vietnamese and American food culture have always been a thread in my media, film, and community work,” she says. “Increasing visibility and representation for marginalized communities and telling stories about my experience as a first-generation Vietnamese-American [has always been the focus of my work].”

A graduate of UCLA (with a double major in World Arts and Cultures and Asian-American Studies) and the daughter of Vietnamese immigrants, Nguyen made her foray into the hospitality industry in the form of a Vietnamese-American fast-casual restaurant in New York, where she had moved in 2013.

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