For Roasters & Retailers

When’s The Right Time For Hard Coffee?


I drink coffee every morning. I rarely put booze in it. One reason is that I use coffee to focus, something alcohol undermines. But another is that if I am going to drink in the morning, I want to own it. Whiskey in your coffee at 10 a.m. feels furtive; cracking a beer, pouring a glass of wine, or mixing a margarita at 10 a.m. feels defiant and empowering.

Meanwhile, I almost never drink coffee after 3 p.m. Coffee makes me wired, and a cup too late mucks up my sleep. As evening approaches, I stay focused with the promise of beer. From there, alcohol leads me to bed. It’s an effective human cycle that has stood the test of time.

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