For Roasters & Retailers

Caribou, Dunkin’, Starbucks Dominate Coffee Chain Traffic

From: mediapost.com

While Sunday was National Coffee Day, it’s likely few Americans noticed or cared — ensconced as they are in their daily caffeine routines. When it comes to the largest national coffee chains based on foot traffic, it’s all about Caribou Coffee, Dunkin’ and Starbucks, according to data from Factual.

Caribou, whose stronghold is in the Midwest and central United States, has the highest market share of coffee chain footfall traffic in North Dakota (81%), Minnesota (56%) and South Dakota (44%), according to Factual, whose data is derived from 350 million digital devices worldwide. Those states are followed by Iowa (20%) and Missouri (11%)

Dunkin’s enjoys the highest footfall traffic of all chains in Vermont (87%), New Hampshire (86%) and Rhode Island, closely followed by Maine (83%) and the company’s home of Massachusetts (71%).

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