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How McCann Health Turned Coffee Into Powerful Tool For Parkinson’s Detection

From: campaignlive.com

Around 60,000 Americans are diagnosed with Parkinson’s disease every year.

Many people with treatable symptoms can go undiagnosed for years, some even decades.

One of the earliest signs of Parkinson’s disease is loss of smell. Commonly affected scents are peppermint, anise, and coffee.

So what if a humble cup of coffee could help diagnose Parkinson’s disease?

“This is a simple, but effective idea that has the power to help with earlier diagnosis of a terrible, progressive disease like Parkinson’s,” said June Laffey, chief creative officer at McCann Health New York, who was part of a team that helped raise awareness of Parkinson’s on National Coffee Day.

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