For Roasters & Retailers

Naysayer — Napa Valley’s Newest Custom Coffee Roaster

From: napavalleyregister.com

Hearing Napa native Chris Vecera and his wife, Beth, talk about roasting coffee is surprisingly similar to hearing winemakers talk about making wine.

A winemaker extols the virtues of how and where the grapes were grown, the fermentation process and which oak barrels were used, while the Veceras, owners of the specialty coffee-roasting company Naysayer, focus on where their beans were grown; how the “fruit” was harvested, dried and stored; and controlling temperature at every stage of the roasting process.

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