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Peet’s Closes Coldcraft Unit To Focus On Shelf-Stable Coffee Innovations

From: bevnet.com

Peet’s has cooled its efforts to create a regional cold chain distribution system. The company has ceased operations of its Coldcraft direct store distribution network and discontinued its bottled cold brew line as it focuses on developing shelf-stable RTD coffee products.

Speak with BevNET last week at the National Association of Convenience Stores (NACS) show, Peet’s senior director of marketing Gretchen Koch said the company closed its Coldcraft unit earlier this year. Announced in the spring of 2017, Coldcraft was a business unit which focused on cold brew coffee innovation and established a West Coast DSD network to distribute the company’s refrigerated products, including kegs and Revive Kombucha.

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