Colombia, the third-largest coffee producer in the world, is asking coffee buyers to close a large earnings gap with farmers. An estimated 25,000 families, whose livelihoods depend on coffee cultivation, have opted to leave the industry or use their land for something else as the price of coffee drops.
It’s been almost 15 years since the Colombian specialty coffee brand Café Satori got its start. It has survived through the highs and lows of the industry.
Climate change and volatile coffee prices set internationally are some of the challenges. General Manager Jaime Gutierrez has worked on creating a sustainable model where the coffee is not only produced on the farm but also roasted and packaged so it’s ready for export.