For Roasters & Retailers

Second Cup Coffee Company Hosts Annual International Conference In Toronto And Presents New Vision 21 Strategy


The Second Cup Coffee Company Inc. hosted its annual international conference in Toronto, home of the Canadian-born brand. With more than 250 cafes brewing around the world, Second Cup has seen notable growth in countries across Africa, Asia, Middle East, Europe and North America with plans to expand to Latin America in the months to come.

Every year the conference is attended by representatives of Second Cup’s International partners, operating in 40 regions globally, to receive the latest menu innovations, business foundations training, new products and updates about the company’s strategic direction.

This year, partners were very pleased to learn about the company’s new goal to become a global sustainable café brand by 2021 as part of Second Cup’s new strategic plan “Vision 21”. Accentuating the company’s existing focus on sustainable practices, Second Cup will be guided by the Sustainability Accounting Standards Board…

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