For Roasters & Retailers

Vietnamese Coffee Isn’t What You Think It Is (Probably)


Like most of us, Vietnamese coffee contains layers.

Ask an American importer about Vietnamese coffee, and they’ll probably tell you Vietnam is best known for dark-roast, mass-market blends. Order “Vietnamese coffee” in the sort of restaurant that serves a cornucopia of bibimbap, pad Thai, wonton soup, and spring rolls, and you can expect a tall, iced glass of something sweet and frothy with condensed milk.

In other circles, Vietnamese coffee is synonymous with Cafe du Monde, the chicory coffee from New Orleans, La.

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