In a street renovated for Buon Ma Thuot’s seventh biennial coffee festival, tourists sat in cafes watching children sing and dance in the traditional dress of the Ede people.
Propaganda posters in the Soviet style hung by the road, depicting ethnic minorities above bold red slogans calling people to construct their homeland and uphold high moral standards. Many people in the central highlands of Vietnam belong to a minority such as the Ede or the Jarai.
“Everyone here plants coffee, and coffee is a part of our culture,” said Mr Eban, in the farm he inherited from his grandparents, who used to grow coffee for the French. He explained he’s fine without breakfast but “would never wake up without coffee”.