San Diego-based Bird Rock Coffee Roasters signed a deal with Oceanside’s Mraz Family Farms to sell the first San Diego-grown coffee and it sold out in just four days.
The beans went on sale on Oct. 2 and the pour-over on Oct. 5. Both completely sold out by end of day Oct. 6, according to a Bird Rock Coffee Roasters spokesperson. As per a press release, this marked the first time a Geisha coffee varietal “has been grown and harvested on San Diego soil and made available online and to local consumers.”
Coffee plants have been provided to farms in San Diego by Frinj Coffee, with its flagship and organic-certified farm, Good Land Organics, located in Goleta.