From Origin

A 100-Year Journey: Achieving Sustainability For All In The Coffee Industry


Global demand for coffee continues to rise, but climate change is expected to shrink suitable land for Arabica coffee beans by 50 percent by 2050 — just 30 years away. Key Coffee, Inc. is working to protect the future of coffee and coffee farmers, starting in Tana Toraja, Indonesia. We spoke to the company’s director and EVP Kazuo Kawamata, an experienced former manager of a directly operated plantation in Tana Toraja.

Celebrating its centenary in 2020, Key Coffee’s wide-ranging business spans the international farming, manufacture and retail of coffee, and the development of restaurants and cafes. The company started an Indonesian plantation approximately 50 years ago to help the local Tana Toraja region revive its “phantom coffee,” so-named because of its rarity.

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