For Roasters & Retailers

This Pasadena Roaster Sells Coffee That Lures Even Starbucks | How I Made It


Chuck Jones, 49, is a co-founder and co-owner of Jones Coffee Roasters in Pasadena. Jones represents the fifth generation of a family that has earned its money growing, roasting and selling coffee beans, mostly sourced from its own 3,000-acre Guatemalan farm begun in 1870. Jones’ company sells organic coffee beans to select roasters throughout the western U.S., as well as to Starbucks, Whole Foods and restaurants, cafes and hotels. Jones Coffee Roasters has four locations, with a fifth — Hollywood Burbank Airport — coming later this year. The company’s 38 employees sell the rough equivalent of 150,000 cups of coffee a week.

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