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Matcha Has Been Around For Hundreds Of Years—Here’s Why It’s (Still) So Popular Today


Avocados may be the unofficial food mascot of the wellness world, but matcha is without a doubt the beverage served on the side. I’m willing to bet that you sip—and Instagram—the vibrant green drink more than inflammation-fighting golden milk lattes, a keto-approved Bulletproof coffee, or calming chamomile teas.

Matcha has become so omnipresent that it’s natural to wonder how it even got to be so popular. Like someone you’ve met a dozen times yet still don’t know their name, the health benefits of matcha may seem like something you “should know” by now, but don’t. We’ve got you covered.

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