For Roasters & Retailers

Midwest “Dream Team” Works With Black Rifle Coffee Company To Create Custom Truck


Some will ask.. “What the heck does a pick-up truck have to do with coffee?” However, Jhan Dolphin, President of J Robert Marketing sees it as a natural fit. Dolphin has created promotional vehicle concepts with celebrities like Cheap Trick and Criss Angel, and brands like Dairy Queen, Maui Jim, and many others. “Anyone with a wild imagination and a big check book can create a cool custom vehicle,” explains Dolphin. “The real fun starts when you align the vehicle’s design and custom features to the emotions connected to a fun brand, and… for anyone who knows about working with Black Rifle Coffee Company, they’ll understand that this is about as fun as it can get.

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