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People Moves: Adam Louras Steps Down As Iris Nova COO


Adam Louras has left his role as chief operating officer at beverage company Iris Nova, he confirmed in a phone call with BevNET earlier this week.

Louras is set to launch a new career as a consultant at his own Los Angeles-based agency, Mercenary. He remains a shareholder in Iris Nova.

Speaking to BevNET on Monday, Louras said he is accustomed to changing jobs, noting that his nearly three-year tenure at Iris Nova — first as COO of functional drink brand Dirty Lemon before moving to the same role at its newly created parent company in December 2018 — was the “longest job I’ve ever had in my life.”

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