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Coffee Company Backed By Tampa Private Equity Firm Raises $11 Million


The Whole Coffee Company, which is majority owned by Tampa-based ProspEquity Partners, has raised $11 million in capital to scale up the distribution of its nudge-branded coffee bars and edible coffee products.

Whole Coffee, which is based in Miami, was previously known as Tierra Nueva Fine Cocoa. ProspEquity Partners, founded by Christopher D. Ramonetti of Clearwater, took a majority stake in Tierra Nueva in 2018, and this year changed the name of the company in a pivot toward an all-coffee business model.

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