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Jeddah Coffee Week proves a draw

HUNDREDS of coffee lovers flocked to Jeddah Coffee Week held between Oct. 25-28 to sip on different kinds of Arabic coffees (Gahwa) from all around the Kingdom and other parts of the world.

As part of the Coffee International Day, the 3rd Coffee Week was opened for public in Boulevard Mall, featuring 25 local and international workshops, anything related to coffee, live performance and talks with coffee experts and the local’s leading baristas.

Various stands were also put up in the festival area, in addition to live music took the stage to energize the coffee lovers.

Upon entering the exhibition area, the place was filled with Arabic coffee enthusiasts, coffee shop entrepreneurs and coffee experts. All of these elements created a unique market where they exchange information about coffee, do coffee trades, and enjoy a cup of coffee.

Mohammed Ba Khriba, organizer of the event, told Saudi Gazette: “We call the event ” Coffee Saloon” which is part of the International Coffee Week, it is a gathering of coffee growers, roasters, tasters, exporters, buyers, suppliers, entrepreneurs, baristas and coffee shop owners.”

He added, “The event is not only about coffee but also covers everything related to coffee such perfumes, furniture, fashion and music.”

Ba Khriba explained that Coffee Week also gave a chance for barista and coffee shop owners to educate the visitors about coffee like its roasting, brewing process, and the right way to enjoy a cup of coffee.

“We are here to promote Arabic Coffee,” said Eng. Mohammed Al Kaf, co-founder of Qahwastreet.com who came from UAE to take part in this event.

“Coffee is such an important part of our culture here and it has such a deep-rooted history as it since centuries ago has been used as the way to welcome your guests, whether in your home or at formal meetings,” said Al Kaf.

“Go to any hotel here in Jeddah or Dubai, and in most of them you will be welcomed with an Arabic coffee as this is a symbol of hospitality and way of bidding visitors welcome.”

Speaking to Saudi Gazette, he said this is the official launch of Qahwastreet. Com, “It is probably the only online selling website where coffee lovers would be able to buy real coffee from anywhere in the world. We bring it directly from its origin for our clients,” Al Kaf said.

He added, “The growth in coffee consumption these days occurs much more in emerging markets, Saudi market is considered as the largest market.”

With consumption having increased by 100% in Saudi Arabia alone in the past three years. According to latest researches, Saudis now spend more than SR10 billion on coffee each year.

 

(c) 2017 The Saudi Gazette. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info).

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