For Roasters & Retailers

Crimson Cup Welcomes The Office Coffee & Wine Bar in Southport, North Carolina

Columbus, Ohio Coffee Roaster Crimson Cup Coffee &Tea recently welcomed The Office Coffee &Wine Bar to the group of independent coffee shops, cafés and bakeries it supports in 29 states. The shop at 3280 George II Hwy in Southport, North Carolina held its grand opening in April.

“We’re excited to welcome owner Rob Warner and his team to the Crimson Cup community,” said Greg Ubert, founder and president. “Working with entrepreneurs to bring their unique visions to life is a big part of our success as a coffee roaster and coffee shop franchise alternative.”

As a realtor, Warner found that he had no place to meet clients, and that the Boiling Spring Lakes area offered limited coffee options. Having previously spent years as a sommelier at a local resort, he decided to combine wine and coffee with meeting space at his late mother’s former real estate office.

On the coffee side, The Office serves a full menu of hot, iced and frozen espresso drinks – including mochas, lattes and cappuccinos – as well as iced coffee and tea, cold-brewed coffee, hot chocolate, fruit smoothies and other custom drinks. The menu also includes Crimson Cup’s Nitro cold brew, which is infused with nitrogen gas and dispensed through a tap to produce a frothy beverage with the texture of a fine milk stout. Ice cream and pastries round out the offerings.

Other beverage and food options include a unique mix of wine, coffee, craft beer, cigars and small food offerings such as pastries, salads, wraps and charcuterie trays.

In memory of Warner’s mother, The Office features ” Mom’s Room,” with mementos from her office, including a favorite stained glass picture. The shop offers two small offices and a conference room for use by local area businesses, as well as a dining room, wine room and a spacious outdoor deck. It caters to businesses with free Wi-Fi and a wireless printer.

Warner learned how to open a coffee shop through Crimson Cup’s 7 Steps to Success coffee shop franchise alternative program, which is based on Ubert’s Book, Seven Steps to Success in the Specialty Coffee Industry.

“As a coffee roaster and coffee shop franchise alternative, Crimson Cup believes that our company only succeeds when our customers do,” Ubert said. “As a result, we support coffee shop owners at every step – from scouting a great location and writing a coffee shop business plan to choosing equipment, hiring staff and providing comprehensive training and marketing support.”

The company’s commitment to ethical operations has resulted in two Torch Awards for Ethics from the Better Business Bureau® (BBB) Center for Character Ethics®.

Crimson Cup consultants guide new coffee shop owners in development of a coffee shop business plan and assist with site evaluation, on-site training, marketing materials, menu ideas and much more. “Our services are designed to help reduce costs, increase profits and eliminate potential headaches,” Ubert said.

He added that, unlike coffee shop franchises, Crimson Cup does not charge franchise fees or royalties or lock customers into long-term contracts. “We earn our customers’ business every day through the quality of our coffee and coffee house supplies, comprehensive training, marketing materials and ongoing consultation,” he said.

Through its 7 Steps program, Crimson Cup has helped hundreds of independent coffee shops develop into thriving businesses over the past 26 years. It currently supports shops in 29 states, Guam and internationally in Bangladesh.

About Crimson Cup Coffee &Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee &Tea is Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches, which it sells directly to consumers and as wholesale coffee beans. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit

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