For Roasters & Retailers

Hugo Coffee Roasters Announces New Roasts, New Hires, New Equipment and New Frack Packs

Hugo Coffee Roasters founder and CEO, Claudia McMullin announced the company will be launching two exciting new roasts by year’s end, and has added two new staffers to accommodate growing demand.


TWO NEW ROASTS:  The two new roasts are currently in production for launch by year-end are:  ROLL OVER Breakfast Blend, a mild, easy-going coffee perfect to start the day; and BLACK PAW, a bold, delicious French Roast, and Hugo’s darkest roast yet.


The two new blends will be available whole bean or ground in 12 oz. Hugo’s distinctive and colorful bags for consumer retail sales, 1 lb, 5 lb, and a variety of frack pack sizes for Hugo’s growing roster of wholesale accounts including area hotels, restaurants, coffee shops, corporate campus cafes, and private label buyers.


Said McMullin, “We’re currently roasting thousands of pounds of coffee every month, and nowhere near our capacity, so 2018 looks to be a big year for continued expansion. Our Roaster John Lynn continues to turn out coffees that people love, with amazing consistency from roast to roast, and our friendly and energetic customer service team is building great relationships with our local partners.”


TWO NEW HIRES:  The two new positions and staffers added by Hugo Coffee Roasters are Sales Manager Andie Bryce and Director of Operations Beth Brown.  Andie Bryce is responsible for introducing the Brand to new local, regional and national wholesale accounts, and comes to Hugo from  Sydney, Austrailia where she excelled in business development in a variety of fields.   As Director of Operations, Beth Brown runs the Park City roasting warehouse, managing inventory, the roasting schedule and coordinating deliveries not only for Hugo’s growing wholesale business but also for the company’s Amazon store business and Spinn coffee subscription business.  All of Hugo’s blends are available on Amazon with free delivery to Prime customers.


NEW EQUIPMENT:  A major equipment investment inspired by Hugo’s Amazon distribution needs means that Hugo Coffee now stays fresher longer. Hugo has added a Vacuum/Nitrogen Purge Sealer, that keeps their coffee fresh longer.  Said McMullin, “We are a roast-to-order shop, meaning that we don’t have an inventory of already-roasted coffee in stock waiting for an order.  For our local distribution and wholesale accounts, we roast and deliver quickly upon order, so all our coffee is the freshest of the fresh.  When we started shipping cases of coffee to Amazon for them to warehouse and deliver for free to Prime members, we obviously cannot roast to order, and needed a fresher, longer shelf-life for our roasts to simply accommodate the transit times to and from Amazon. So we added a Nitrogen Purge  machine to keep our whole bean and ground coffees fresher longer, and give Amazon customers the same great taste all of our local customers and accounts enjoy.”


NEW FRACK PACKS:  With the addition of a Weigh & Fill Machine, Hugo now offers a variety of Frack Pack sizes to  to meet the growing demand from hotels, catering companies, and property management companies for quick, perfectly brewed coffee. .  Said McMullin, “We are committed to do everything we can to fulfill our wholesale customers’ needs and desires.”





About Hugo Coffee Roasters:

Hugo Coffee Roasters opened for business, roasting distinctive and high-quality blends in their new Park City, Utah roasting facility in December, 2015.  Current products include Bonafide Dark Roast, New Trick Light Roast, Downward Dog Decaf, Howler Espresso and a rotating single origin series.  With memorable and distinctive branding and packaging inspired by owner Claudia McMullin’s beloved rescue dog Hugo, the brand quickly developed a following in local grocery stores and online at Amazon.


Hugo Coffee Shop, a popular, large, sunny full-service coffee, breakfast, lunch, and snack spot located in the Park City Chamber Bureau Visitor’s Center in the Kimball Junction area of Park City was opened by McMullin two years prior to the Roaster.


Information is available at

Source: Whitney

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