Starbucks wants to be big in China, and even bigger in the United States. To do that, the coffee company is making some changes.
After years of aggressive growth, the coffee company has locations all over the world. But now, CEO Kevin Johnson wants to focus on growing in the two coffee-loving countries where it thinks its efforts will pay off the most.
To drive that growth, Starbucks freed up cash and resources by closing its Teavana retail stores, partnering with Nestle to create a “global coffee alliance” and reorganizing its corporate team.