From Origin

The Story of King Coffee: National Pride and Global Value


Ms. Le Hoang Diep Thao, co-founder of Trung Nguyen Group and founder of King Coffee brand, joins the Allegra Coffee World CEO Forum to share the remarkable story of the Vietnamese coffee industry. Her talk focuses on the history of the Vietnamese coffee culture, and how her company turns national values into a core branding strategy to win the domestic market and to expand its global foundation. Ms. Diep Thao is the first representative from Vietnam to raise a voice at this leading forum of the global coffee industry.

Read more

To Top