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Starbucks Leveraging Alibaba To Convert China Into A Country Of Coffee Lovers


Starbucks and Alibaba last year announced a partnership that sees the coffee company leverage the Chinese giant’s technology and ecommerce platforms to break into a market historically dominated by tea.

The first initiative under the partnership was the introduction of Alipay at Starbucks’ bricks-and-mortar stores in China.

The companies then in December opened the Starbucks Shanghai Roastery, which boasts the title of the largest Starbucks in the world and the second Roastery the company opened following the flagship Seattle store.

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