For Roasters & Retailers

7 Third-Wave Coffee Brands You Won’t Find In Starbucks

From scmp.com

The likes of Intelligentsia, Blue Bottle and Philz Coffee have a devoted following due to their direct trade practices, focus on transparency, seasonality and customer experience.

Third-wave coffee has forged a meaningful relationship between customer and the cup after focusing on transparency, seasonality and customer experience.

Whereas first-wave coffee is characterised by increased accessibility and consumption, and second by speciality flavours and the social experience of sitting down at a cafe like Starbucks, fair and direct trade practices are central to the business of the third-wave, which took off during the mid-90s to early 2000s.

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