Alan Janoyan and Arthur Sohrabian had goals when they opened Unincorporated Coffee Roasters in Altadena.
“It shouldn’t be complicated,” Janoyan said. “Fun and simplicity are the big things for us. One of the most important things for us is, we like to project comfort and a fun level of business that people still can connect with and we can be approachable. I think that’s sometimes missing in coffee shops.”