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Royal Cup Taps Former Lavazza Executive as Its New SVP of Sales …

From bevnet.com

Royal Cup Coffee & Tea (Royal Cup), a leading importer, roaster and distributor of premium and specialty coffees and teas, today announced that Jeff Long has joined the company as its new senior vice president of sales for its Food Service and Hospitality Division, effective November 5, 2018.

Long brings more than 25 years of sales experience in the coffee, tea and beverage industries to Royal Cup. He most recently served as senior vice president of sales for North America at Lavazza Premium Coffee Corporation, where he achieved 20 percent year-over-year growth within their Food Service Division. Before joining Lavazza, he served as the vice president of sales for North America at Danone Waters of America.

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